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  • The Color of Black: the color of power, sophistication, and mystery

    Technically, black is the absence of color. In our American culture, black plays a huge role in how things are presented and perceived. It is one of the most powerful colors. It is the color of authority, knowledge, and intelligence (think doctoral robes and black rimmed glasses.) Black has long been associated with death, grieving, fear, hidden forces, shadows, and the unknown. It is the color of night, deep water and the universal void.

    The Color Black Beckons Yoga Clothing meaning of blackWhen studying the psychology of color, the color black represents water, career, life path, and the journey; it is the color of mystery. It symbolizes money and income, emotional protection and power. This color encourages introspection and self-examination. It is about harmony, hearing, and listening. When people see things in “black and white” this speaks of opposites, polarities. Black encourages assertiveness, confidence, independence, and authority, which is why wearing a black suit is so helpful in getting ones point across.

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  • The Color White: the uplifting color of faith and truth

    The Color White Beckons Yoga Clothing meaning of whiteMy precious yoga teacher, Isha Eve Emley, walked through the Yoga Journal Conference in her all-white flowing outfit, turning heads; people assuming that she must be someone of importance to wear such a bold statement of color. Indeed, she had taken a vow to only wear white during that time in her life. She wore it symbolically every day – a very powerful and respectful practice.

    While most people will never take up such a practice, people can use it in their lives to represent goodness, virginity, simplicity, heavenliness, purity, cleanliness, poise, and trustworthiness. They can enhance their physical strength, understanding, radiance and courage with the color white.

    Technically, white is the union of all the colors in the color spectrum. White signifies life, stability, gentle power, conservatism, and magnetism. The psychology of the color white suggests faith, truth, and peace. It's closely associated with winter and clean, freshly fallen snow. Along with black, it is the greatest neutral and can enhance any color that is worn or placed with it.

    White is the color of the crown chakra, as is violet. It represents enlightenment, higher consciousness, faith, spirituality, wisdom, clarity, and the inner child. It brings to mind the wisdom of our elders, likely based on the association with white hair. The good guy is most often represented as white. White light is used to describe God energy within us. It represents heaven, ultimate wisdom, and completion.

    In the feng shui tradition, white is the color of innocence and new possibilities. It represents metal and is most effective in the west and northwest of a home or office. White is helpful in bringing good energy to the bagua areas of love & marriage (far right, especially mixed with red), creativity & children (right center), and helpful people & travel (near right) areas of our home. Additionally, white is the most versatile color and can brighten the energy of any challenging space. White brings with it a sense of expansion, essential when dealing with small spaces.

    Physiologically, white is mind expanding, we get the sense of having a clean canvas. It is the color of sterility; hence doctors’ lab coats and surgical environments are bright white.

    Conversely, white is also described as cold, bland, and sterile. Rooms painted completely white can seem spacious, but empty and unfriendly. Visualizing the defeated team riding up with its white flag flying, white represents surrender and defeat.

    How to use white to affect your life:

    I am a big fan of wearing some white on a first date. Unless you intend to merely shack up with someone, it is helpful to present yourself as wholesome and honest from the beginning. Save the “I am in love” red for subsequent dates.

    When deciding what to wear to an interview, white should be used as an accent color, as the background for a colorful scarf or jacket. One would not want to wear all white unless . . . I cannot think of a time when this would serve a person well. If you are going to be working as a chef or in a clean room, you may want to have white as your predominant color, but white as an all over color should be saved for a wedding, garden party or first communion.

    If you are setting out to start over in your life, you may want to surround yourself with white, thus creating a canvas on which to paint your future life. This will give you a sense of new beginnings, clear the clutter, and encourage fresh thought and mental clarity.

    White gemstones are associated with sleep and psychic energy; known to enhance mental clarity and open the mind. They are often used to bring good fortune and protection. White gemstones include the diamond, opal, crystal quartz, moonstones, and white topaz.

    When you wear white you say to the world, “I am one with God.” “I am consciously living my life’s purpose.”

    As a white candle in a holy place, so is the beauty of an aged face. – Joseph Campbell

    For more information on color, please check out the previous posts:

    Introduction: Using Color to Change Your Life.

    The Color Red

    The Color Orange

    The Color Yellow

    The Color Green

    The Color Pink

    The Color Turquoise

    The Color Blue

    The Color Indigo

    The Color Purple

    The Color White

    The Color Gray

    The Color Black

    Keywords: meaning of white, white meaning, meaning colors, the color white, what does white mean, color psychology, color symbolism, psychology of color, what do colors mean, white symbol, psychology color, dress for success, color me a season, dress success, dress to success, what to wear to an interview, how to dress for an interview.

  • The Color Turquoise: the color of heart and voice

    The Color Turquoise Beckons Yoga Clothing meaning of turquoiseA combination of blue and green with a touch of yellow, turquoise blends the peace and tranquility of blue and the balance and growth of green with the uplifting energy of yellow. It is refreshing and healing; a friendly, happy color.

    In the chakra tradition, turquoise combines the heart (green) and throat (blue) chakras; encouraging us to speak what is in our heart. This color promotes successful communication, clarity of thought, increased creativity and self-sufficiency. It is the color of personal authenticity.

    Physiologically, turquoise recharges our spirits and lessens stress. It is a good color to aid public speakers by encouraging concentration and clarity of thought, calming the nervous system. It provides help with self-control and expression, and builds confidence. It encourages self-love, which in turn gives us the ability to love others unconditionally.

    On the other hand, this encouraged self-love can easily become self-centered, focusing on one’s own needs rather than the needs of others. The color turquoise can promote boastfulness and narcissism. This color can sometimes be impractical and idealistic.

    How to use turquoise to affect your life:

    Feeling tired and lethargic, change into a teal or aqua sweater and this will provide gentle invigoration, enabling you to face the world refreshed.

    If you anticipate being in a situation where quick thinking will be essential, wear turquoise. This color will also help when setting out to organize and manage others.

    When deciding what to wear to a job interview, aqua is important if you are looking to use your voice in your intended job like the public speaking, teaching, managing, and in healing professions.

    When you are stuck in a rut and do not know which way to move forward, surround your self with this calming, clarifying color. It will aid you in seeing the pros and cons of the situation and enable you to move forward with confidence and authenticity.

    According to feng shui, turquoise or aqua can be used as blue or green to affect an environment. It represents fluidity, movement of new ideas, healing and growing. Based on the bagua chart, it is best when used in the health and family (center left) and knowledge and self-cultivation (front left) sections of one’s home. Using the compass directions, aqua/blue green is best used in the North and East sections of your space.

    Aqua colored gemstones include turquoise, aquamarine, amazonite, topaz, apatite, Peruvian opal, drusy, and tourmaline. It has been suggested that wearing jewelry with aqua colored stones combines the cleansing effects of green and the soothing action of blue. It is purifying and calming; will enhance your creativity and help you connect with your authentic self.

    Once you employ the tool of color to your daily life, you will naturally reach for clothes or jewelry that enhances your day. One day I felt compelled to wear a strand of gorgeous apatite beads, understated and powerful. This required me to change my outfit to something that provided a nice background for these jewels. Sure enough, I ran into someone that had been troubling me for a while. I could feel the protection of the stones and was able to speak my truth, something I had not done with this person previously.

    The actual turquoise stone has long been used for its protective qualities; deflecting negative energy and bringing good fortune. It also brings peace to one’s home. The Native American’s believe that turquoise has the ability to neutralize over-acidity, alleviate rheumatism, gout, stomach problems, and viral infections. They suggest this stone increases growth and muscular strength; alleviates pain and relaxes cramps.

    When you wear aqua you say to the world, “I enjoy life to its fullest.” “I speak what is in my heart.”

    More varied than any landscape was the landscape in the sky, with islands of gold and silver, peninsulas of apricot and rose against a background of many shades of turquoise and azure. – Cecil Beaton

    For more information on color, please check out the previous posts:

    Introduction: Using Color to Change Your Life.

    The Color Red

    The Color Orange

    The Color Yellow

    The Color Green

    The Color Pink

    The Color Turquoise

    The Color Blue

    The Color Indigo

    The Color Purple

    The Color White

    The Color Gray

    The Color Black

    Keywords: meaning of turquoise, turquoise meaning, meaning colors, the color turquoise, what does turquoise mean, color psychology, color symbolism, psychology of color, what do colors mean, turquoise symbol, psychology color, dress for success, color me a season, dress success, dress to success, what to wear to an interview, how to dress for an interview.

  • The Color Pink: the Color of Self-Love

    The Color Pink Beckons Yoga Clothing meaning of pinkI believe in manicures. I believe in overdressing. I believe in primping at leisure and wearing lipstick. I believe in pink. I believe happy girls are the prettiest girls. I believe that tomorrow is another day, and... I believe in miracles. – Audrey Hepburn

    Pink is much more than a variation of red. Pink combines the energies of white and red; white represents the potential for fullness, red helps achieve that potential. While it does not hold its own space on the standard color wheel or in the Prang watercolor set, it is recognized as having great power and influence, in both the Feng Shui and the Chakra traditions.

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  • The Color Purple: the color of purpose and spirituality

    The Color Purple Beckons Yoga Clothing meaning of purpleThe robes of nobility were purple for centuries. It is our most royal color and is associated with wealth, prosperity, sophistication, opulence, dignity, nobility and prestige. Purple is also the color of good judgment and people seeking spiritual fulfillment.

    On a recent trip to the local farmer's market, my culinary daughter and I discovered this gorgeous eggplant. Nature is filled with beauty in every color.

    In my early twenties, purple and chartreuse were the only colors I wore. I was nuts about the color purple. Now that I am older and far more sophisticated, my wardrobe is severely lacking in this important color.

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  • Denise Cook and the Beckons Love Shrug

    The funny thing about clothing is that on rare occasions, you find the perfect piece that you wear until it is a shred. If that item is clean, it is on your body. Clothing companies bring out new garments each season, abandoning past designs quickly, so there is little chance of replacing a favorite piece. If we only knew it would become a favorite, we would buy one in every color that very season.

    We started Beckons with all the favorites from our past: the perfect halter, cami, t-shirt and capri. We also love it when people ask us to reproduce something they have loved and need to replace. Denise Cook, Denver-based yoga instructor, came to us with the simple sleeves she had long-since worn out. They may not be the exact same as the ones she loved but it is our revised version of something missing in the market place. Please enjoy the love shrug. You have Denise Cook to thank for the idea.

    Denise Cook teaches Vinyasa and Yin Yoga throughout Denver, including leading retreats and conducting teacher trainings. She helps students use their practice to find their inner passion in life. Please visit her website at denisecookyoga.com.

  • The Color of Indigo: the color of intuition and mental clarity

    Nothing is better than your favorite pair of jeans. Denim jeans are most often indigo. Like black pants, you can put any and all colors with indigo denim. Besides our favorite jeans, dark grapes, the midnight sky, and blueberries are indigo.

    The Color Indigo Beckons Yoga Clothing meaning of indigoOne of my favorite stores in Colorado is Kansas City Kitty, owned by Christine Wolf Guthrie and Trista Price. They always have a wonderful selection of great jeans, in addition to a full store of cool kitschy items and clothing. This photo is from their 70-inspired store. The dark indigo looks especially good with this awesome orange chair.

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  • Vital Yoga and Beckons Bring Organic Clothing to Samburu People of Kenya

    Beckons Yoga Clothing partners with Vital Yoga for Samburu TribeBeckons has partnered with Vital Yoga of Denver to bring their organic clothing to the Samburu Tribe of Kenya. Micah and Desi Springer, owners of the flourishing Vital Yoga, have developed a strong friendship over the years with the Samburu people of Kenya. Micah met this precious group of friends during her post-college travels around Africa. Over the past twenty years she has been working with this nomadic tribe, bringing several groups of adventurers over to experience their indigenous culture.

    Samburu_people in traditional garmentsThe Samburu people are nomadic pastoralist, raising cattle, sheep and goats, moving camp to support the needs of their animals. They are extremely dependent on their animals for survival. The Samburu people live just north of the equator in the Rift Valley province of Northern Kenya. Lepakiyo is a leader for his region in Kenya and has recently traveled to Colorado to visit the Springer sisters. Because it is very difficult to ship / transport goods to this remote area of Kenya, Micah and Lepakiyo have escorted the 150 pounds of hemp and organic cotton clothing back to Africa on their recent journey.

    Often we do not realize what our “good intentions” do to a community. I have been concerned with flooding an area with clothing only to displace the community’s dressmakers. It would be very sad if my good deeds actually were having a negative impact on the community. Lepakiyo has assured me that this will not be a problem. He has built many schools in his region and the clothing will be distributed to the students of his schools. He believes they will be very happy to receive the colorful items. You can see from the photos of his beautiful people, in their traditional dress, that they appreciate color as much as we do at Beckons.

    Read more about the Samburu people.

    Read more about Micah Springer and her relationship with the Samburu People.
    Visit Vital Yoga online or stop by one of their two studios and take a yoga class.
    Denver: 3955 Tennyson Street, Denver, CO 80212, 303.477.8545
    Golden: 1224 Washington, Golden, CO 80401, 303.279.3779

  • The Color Blue: the color of self-expression and truth

    Most people claim blue as their favorite color. This is likely because it represents freedom, creative self-expression, communication, inspiration, confidence, integrity, wisdom, truth, and independence — America was built on these same values, hence, the blue in our flag.

    The Color Blue Beckons Yoga Clothing meaning of blueLooking around my environment, blue is the least represented color. Here we have two bluebird salt and pepper shakers, lovingly given to me by a good friend. They hold a place of honor as my only blue treasures. The lack of blue in my environment could represent a feeling of limited self-expression. Curious!

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  • The Color Green: the color of love, growth and abundance

    Green is my favorite color — hands down. My Blumera bag, the most awesome bag I have ever had, is a snappy green (it is also the perfect shape and size.) My front room is painted a citrus green; the upper part of my office is called "spring green,” a perfect compliment to the white wainscotting below. To me it represents fresh ideas, abundance from the earth, and reminds me of the comfort of lying in the grass or rolling down a lush green hillside.The Color Green Beckons Yoga Clothing meaning of green

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