September 29, 2013 I was honored to be a guest blogger on www.blackdogasana.com. Here is a reprint of the blog.
Dame Julie Andrews (yes, from the Sound of Music), in a recent graduation speech at the University of Colorado, asked the college graduates to not only do random acts of kindness, but also do very deliberate acts of kindness, ones that represent their belief system and values. This involves some soul-searching and researching to find the best place to give your time and money so your actions match your value system. Such mindfulness applies to the way you spend, as well as donate, your money everyday. Each dollar spent strengthens the company you give it to. It is essential that we make our spending count.
One positive outcome of the recent downturn of the economy has been that people are making careful decisions about how they spend money. More people are intentionally spending money and supporting businesses that represent their values. Likewise, more companies are recognizing the need to stand for something and give back. For instance, apparel company All Saints supports an initiative to fight human trafficking and end modern day slavery. Prana Clothing supports a myriad of initiatives including helping entrepreneurs find a market for their technology. Tom’s shoes donates one pair of shoes for every pair sold.
Define what is important to you, do some research, and buy products from companies that support those same beliefs, be it products that are made in America or companies who support cancer research. One great resource for researching businesses trying to make a difference is Greenamerica.org’s Responsible Shopper page.
Make your dollar count by spending it with intention.
At Beckons Yoga Clothing, we try to make a difference by manufacturing in Colorado, where we live and work, creating jobs in our community. We use organic cotton and other sustainable fibers in our garments. We donate clothing each season to several worthy causes. We strive to leave the smallest environmental footprint possible. All the while, creating super comfortable, flattering and multi-purpose clothing for yoga and the lifestyle surrounding it.