Click here to watch: The Business of Fast Fashion Video.
Created by OnlineMBA.com, this short video about the growing business of fast fashion takes a critical look at how disposable clothing impacts the fashion industry as a whole.
Anna Wintour, editor-in-chief of American Vogue, credits Zara, the world's largest fast fashion retailer, for creating a "seasonless cycle for fashion." Brands such as Zara, H&M, Forever 21, and Topshop have taken catwalk fashion and brought it to the masses quickly and cheaply. Who can resist? Even loyal high-end customers have started mixing trendy, inexpensive pieces with their luxury brands. These fast fashion brands are creating disposable fashion. If you are only paying $20 for a pair of pants and you only wear them once, that seems to be OK. In fact, that is what fast fashion is all about.
That is not OK with us. At Beckons, we are proud to be a part of the "slow fashion" movement. Talented sewers in Colorado make our clothing, we drive a short distance to work with them and pick up our clothing when it is ready. We build our products to last in both durability and styling. We all want to look good and feel good. We believe it is not trendy merchandise that makes this happen. Our priority is good design that flatters your figure and good quality fabric and construction that last a long time. Our products are more expensive because you are paying Americans to create great quality products that you can feel good about. Thanks, Zoe Gray and your team of researchers for producing this thought provoking video.